Madar Group is a well-established investment, industrial and commercial group specializing in detergents, home care, personal care as well as cosmetics, and childcare products.
The Group was established in 1986 and its business has been concentrated since its inception in the Middle East and Africa. It established distribution factories and companies in Turkey, Egypt, Iraq, Jordan, Sudan, Senegal, Angola, Cameroon, and Uganda, in addition to distribution centers and agents in Lebanon, Libya, Yemen, Ethiopia, South Sudan, Mali, Ghana, Gabon, Chad, Central Africa, Rwanda, and Tanzania.

Madar Factory in Sudan goes under the name of “Matiz”, and it produces a wide variety of products and brands like (Madar, Canox, Noura, Oliva, Get, SoWhite, and Snow)