OUR HISTORY
The Group was founded in 1986. It has a wide range of registered brands in the fields of detergents, liquid soap, hair care products, household detergents, baby diapers, and cosmetics among others. The Group always sat the goal of achieving the highest quality while preserving the environment and ensuring the compatibility of its products with international standards and specifications.
WHO ARE WE
We are a regional leading Group in the detergent industry pursuing its business goals together with its sponsorship of sustainable living and adopting initiatives that promote conservation culture and natural resources. We always strive for innovation and development. Obtaining the ISO 9001-2008 and 22716 certificates translate our keenness to maintain the highest quality standards.
OUR VALUES
To offer our customers and partners best highest quality of detergents, personal care, and health care products, for excellent prices through the adoption of the best international practices in production, marketing, and digital technologies, and attracting multinational competencies and expertise and integrating them with our deep family roots to diversify and expand our investments economically and globally.
SUSTAINABLE LIVING PLAN
We recognize that our growth and expansion must not be at the expense of people’s well-being, the environment, and its natural resources. We believe that growth based on sustainable development is the ideal model for our business. This concern leads us to design our business model so that environmental sustainability is the hub of its operational and development plans.
